About Us

PURE was conceived in January of 2013 as a joint venture between sisters-in-law Stacy Johnson and Amy Roper, after handmade Christmas gifts got rave reviews. Amy and Stacy continue to be the driving force behind PURE – hand making products, conceptualizing new ideas, and expanding the PURE experience. “PURE is a business that, by design, embodies the things that are important to us. All-natural, chemical-free, local, sustainable, simple, healing and wholesome. It is an ode to what we love.”